Electric Bike Business Opportunities

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If you love cycling and bikes then there are lots of electric bike business opportunities in 2019.

With the current trend in growth within the industry predicted to continue well into the 2020’s now is a great time to start!

In this post I will be highlighting various electric bike business opportunities, and how you can start with a free website.

E-commerce / Blogging

If you have a passion for the electric bike industry or any passion for that matter, blogging is a great way to share that passion with the world.

If you already run a shop that sells electric bikes, blogging is a great way to create brand awareness and generate business.

Affiliate marketing is another great business model, where you build a website around a specific niche and promote products in the form of product reviews and comparisons. For more information on blogging and affiliate marketing check out my detailed Affiliate marketing for beginners guide.

Building a website is easy and there are lots of places you can build one for free! To get started, see below.

E-bike repair businessinside an electric bike workshop

Over the next few years as e-bikes become more popular, there will be a greater demand for parts and repairs.

Electric motors can go wrong from time to time. Most manufacturers offer a 1-2 year warranty with their bikes, but once this runs out there will be an increased demand for electric bike repair specialists.

Lithium battery reconditioning

inside photo an electric bike lithium battery pack

The average Lithium battery pack should theoretically last 20-30k miles, but they can be costly to replace if premature failure occurs.  Learning how to build and recondition Lithium battery packs is a rare and specialised skill that could prove to be very useful in the future.

Electric bike conversion service

Offering electric bike conversions is something that you can do as a stand alone business, or better still, if you already own a bicycle shop it is a valuable service you can offer customers. I have made a decent living from converting bikes for over three years.

Electric bike rental

electric bike hire. Photo of e bikes in a row
Electric bike hire could be a very lucrative business

This can be a very lucrative enterprise, especially if you live in an area popular with tourists. Ideally you would want to be located near a national cycle route like the Sustrans nation cycle network in the UK or similar routes in other countries.

The initial investment would be quite high, and you would require extensive public liability insurance. You would also need to make sure your e-bikes were legally compliant in your country.

Purchasing your bikes

You would need to purchase e-bikes in a variety of frame sizes and would need to make sure they were suitable for the terrain being ridden on. Hybrid electric bikes are good as they are versatile, and can be ridden on most surfaces from tarmac to gravel.

Who will be your primary customers?

It is likely that your main customer base is likely to be older riders, or parents towing their children in trailers. The best frame style to get, in my opinion would be a low-step frame, as this type of frame can be ridden by anyone – male or female, young and old.




Electric bikes can be purchased for as little as $500 / £500, but at this price point they are likely to have a low battery range and be made of cheap components. Having said that, they usually use simple hub motors, and are fairly inexpensive to repair if they go wrong. At the other end of the scale there are the higher-end e-bikes that use the mid-drive Bosch motors. These usually start at around the $1600 / £1400 mark, and can be very expensive to repair once the warranty has expired  – You will need to make sure the manufacturers warranty covers the bike for hire usage

Because you will be purchasing ten or more e-bikes in one go, you should be able to negotiate a better price with your chosen supplier. Remember, it is a buyers market, and if one supplier isn’t willing to budge on price, you will always find a supplier who is. You will be investing a lot of money, so shop around for the best deal.

Open an e-bike shop

a photo of inside a well stocked bike shop
If you already own a bike shop you need to sell e-bikes

Having a physical store, where you can showcase and demonstrate e-bikes to potential customers is a great idea.

Purchasing a new e-bike can be expensive, and people aren’t always willing to buy from an online retailer, because they often want to see the bike in the flesh before they make a decision.

Another important factor is bike sizing. We are all built differently and just because an online sizing chart recommends a certain size for your height, doesn’t necessarily mean it will be right for you particularly body shape.

Unfortunately opening an e-bike shop requires a substantial initial investment and you will need to choose your location wisely. These businesses tend to thrive in larger towns and cities, where people are looking for a viable alternative to public transport or cars for commuting.

The good news is, the electric bike industry is continuing to grow at a steady rate and this growth is predicted to continue well into the 2020’s. Another point to consider is that in the early days, e-bikes were very much the preserve of the elderly cyclist, but now we are seeing a trend where more and more young people are purchasing electric bikes.

If you already own a bike shop but haven’t started to stock a range of e-bikes, you need to do it now. You already have a shop and well established business. New e-bike sales are increasing year on year and it is predicted that e-bike sales will eventually overtake conventional bicycle sales.

Emerging niches within the electric bike industry

Electric mountain bikes are becoming increasingly popular – even the die-hard mountain bikers are starting to warm to e-mountain bikes and their benefits. All the big players, like Trek, Specialized, Giant, Cannondale, Scott and Cube all make top level electric mountain bikes. (WATCH THIS SPACE for my full article on electric mountain bikes)

Specialized Turbo Levo FSR Comp Carbon full suspension electric mountain bike
The fantastic Specialized Turbo Levo FSR Comp Carbon 6Fattie/29

Electric road bikes – A couple of years ago, Giant were the only company selling an electric road bike. Now all the big companies are making them. Imagine the scenario: You are a regular at your local cycling club’s weekend tempo ride, and have been for years, but you are starting to struggle keeping up with the pack on the climbs. This may just be down to the natural ageing process or maybe you have sustained an injury or are suffering from knee or joint problems. The latest electric road bikes come with all the bells and whistles – carbon fibre frames and top Shimano, SRAM or Campagnolo groupsets. They are comparatively light (as light as 12kg) and they have beautifully crafted frames with integrated battery packs and hidden 250w motors. Read my full article on electric road bikes 2019.

bianchi aria e road electric road bike
The Beautiful Bianchi Aria E-Road


With fuel prices increasing and the cost of running a car becoming more expensive. E-bikes offer the perfect solution for those making smaller daily journeys.

More and more people are enjoying the benefits of using electric bikes for recreation, with the main emerging niches being electric mountain bikes and electric road bikes.

As e-bike sales continue to increase in the coming years, so will a demand for repairs and servicing.

If you are looking for a long-term and sustainable business idea. The Electric bike industry has a bright future.

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4 thoughts on “Electric Bike Business Opportunities

  • May 10, 2020 at 5:08 pm

    Hi Tony

    Very good website thanks! I believe the electric bike opportunities are greater than ever post-Covid-19. Do you offer a consultancy service to advise on what is an appropriate specification of commuter e-bike to buy and direct-sell?


    • May 10, 2020 at 5:58 pm

      Hi Mike,

      All the signals are there. I’m currently writing an article on using an electric bike for commuting post Covid-19, and the UK government have announced an unprecedented £2 billion in funding for alternative travel methods (particularly cycling and walking). There is also mention of a £250 contribution to the cost of purchasing a bike. Regardless of what happens in the coming months, people are not going to want to be crammed into public transport like cattle anymore and if cycling infrastructure is significantly improved, many more people are going to be buying e-bikes.

      As far as finding the perfect commuter e-bike, it should ideally be priced below £1500, have mudguards, pannier rack, puncture resistant tyres and integrated lights. A low-step / unisex frame design would also be preferable. For simplicity and reliability a rear hub motor would be ideal, as they are low maintenance and much easier to repair (if they do go wrong) than a mid-drive like the Bosch unit.

      In my opinion, German company Leon Cycles NCM range of e-bikes are the best value currently available. They sell direct to the consumer and through e-commerce platforms like eBay and Amazon. I would give them a try and see if they would support a new start-up.

      Failing that, you could even consider your own brand. I have custom built e-bikes in the past from scratch for customers, you can purchase the frames and all the electric components separately, and there are plenty of companies (in Taiwan in particular) who will custom build frames with branding etc.

      Please feel free to email me at cycletek@outlook.com

      All the best,

  • July 5, 2019 at 8:54 pm

    Magyarországon Pécs városában 8 éve foglalkozom elektromos kerékpárok forgalmazásával, átépítésével. Lithium akkumulátorok felújításával.
    Szeretnék egy egy együttműködést az NCM elektromos kerékpárok forgalmazása és szervízelése érdekében.
    Várok egy visszajelzést önöktől.
    Üdvözlettel !

    Vörös Ferenc
    Szervíz és értékesítés vezető.

    • July 7, 2019 at 9:21 am

      Nem foglalkozom közvetlenül az NCM-el, csak tesztelek és felülvizsgálom néhány elektromos kerékpárjukat és e-kerékpár-átalakító készleteiket. Érdemes lenne kapcsolatba lépni velük a következő weboldalon: https://ncmbikes.de/, hiszen biztos vagyok benne, hogy örömmel fogadnák a kerékpárok forgalmazóját Magyarországon.

      Kívánok minden sikert a te dolgodban.



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